Saturday, June 16, 2007

PPP hits the jackpot!

Hey everyone! I was lucky enough to snag one of the Lucky 7s opps from PayPerPost in celebration of their bringing in 7 million dollars to their site. Of course, it wasn't a $700 opp, but well...I'm not being greedy.

What should PPP do with all that money? I think they should give it all to me. Sounds like a good plan, eh?

I kid, I kid. I do think though, they should put that money in promoting the site more (which they have already done with the site relaunch and with these promotion opps). I also would love to see them offer more conferences about blogging, especially how paid blogging plays a role. I know there is PostieCon, but maybe having more of them and making them regional events.

And we could also have special conferences on special topics. And because not everyone can travel, they could make them tele-conferences where people could log onto the site and experience the topic at hand as well.

I think some great special topics could be building site traffic, switching from a free blog to your own domain: Common FAQs, blog ethics, etc.

So...other than giving all the money to me, which I still think is a viable option, I would say promotion and tele-conferences.

PayPerPost released the following press release about the 7 mil that they just received:

The PayPerPost Revolution Accelerates, Sponsored
Blogging Marketplace Secures $7 Million Series B

Draper Fisher Jurvetson leads round and joins Board of Directors

ORLANDO, FL – (June 12, 2007) – PayPerPost, the leading marketplace for advertisers to reach bloggers and other consumer content creators, today announced it has completed a $7 million second round investment led by Draper Fisher Jurvetson, an investor in the company's Series A and one of the world’s leading high-technology venture capital firms. The financing brings the total amount of capital raised by PayPerPost to over $10 million, giving the company considerable resources for further development as the industry’s leading Consumer Generated Advertising marketplace. Additional participants in the round include existing investors Inflexion Partners and Village Ventures as well as new investor DFJ Gotham. With this investment, DFJ Managing Director Josh Stein also joins PayPerPost’s Board of Directors.

“PayPerPost created this exciting new advertising space and has established itself as the industry leader,” said Ted Murphy, chief executive officer of PayPerPost. “Although we’ve only used a portion of our first round capital, this added support from investors unlocks significant growth potential. Our content creator and advertiser ROI metrics clearly demonstrate the upside for PayPerPost’s model. We intend to use this capital to build the infrastructure, visibility and professional expertise necessary to reach and retain a greater network of advertisers and content creators than ever before.”

Since its founding in June of 2006, PayPerPost has signed more than 6,500 advertisers to its groundbreaking service, which has enabled Consumer Content Creators to be compensated for their efforts discussing specific companies, products or services via blogs, videos or other media. The content creators are required to disclose relationships with advertisers on their blog, providing transparency for the end reader. Over 125,000 Internet postings, most in the form of blogs, have already earned money for their creators through PayPerPost’s innovative marketplace. PayPerPost recently released PayPerPost Direct, a disruptive new service that allows advertisers to contract and negotiate directly with individual bloggers they identify through a safe, managed system.

“PayPerPost has laid a strong foundation for the future,” noted Tim Draper, founder and managing director of Draper Fisher Jurvetson. “It continues to attract a critical mass of participants from both the advertising and blogging communities. Analogous to Overture’s sponsored search model, we believe PayPerPost’s business model holds disruptive potential and will enable the company to thrive in the evolving paid-content arena.”

To mark the $7 million dollar funding, PayPerPost has launched a new website detailing the company’s service offering at Bloggers and advertisers can easily sign up at the site and begin leveraging the self service marketplace.

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